4 New & Exciting Product Launches from It Cosmetics!

It Cosmetics, Review
4 New & Exciting Product Launches from It Cosmetics!

IT Cosmetics will always have a special place in my heart. I always get excited when a new product of theirs launches here in Canada. Not only was there one but several new and exciting product launches from both their makeup and skincare lines that had me DYING to try them out!

4 New & Exciting Product Launches from It Cosmetics!

First exciting new launch is their Miracle Water 3-in-1 Micellar Cleanser ($48 / 250ml). I’ve gotten more and more into trying out new and different cleansers, so this product got me really excited when I first heard about it. It’s a clinically advanced, skin brightening and radiance booster, as well as anti-aging treatment essence and skin softening micellar cleanser. It reduces the appearance of fine lines and wrinkles and restores the skin’s appearance, as well as removes makeup, dirt, oil and impurities all in a single step. It’s formulated with their Secret Sauce (a perfect compliment to the next product I will be sharing), which is a fermented complex of 7 key fermented ingredients that increase absorbency and maximize efficacy of your serums and moisturizers. It’s alcohol-free and all skin types can use it as either a second cleanse or on its own in place of your regular cleanser.

4 New & Exciting Product Launches from It Cosmetics!

Following up from that is the Secret Sauce Clinically Advanced Miraculous Anti-Aging Moisturizer ($88 / 60 ml). It’s a luxurious moisturizer containing powerful fermented ingredients that helps you reveal radiant, younger looking skin in an instant and keeps improving the look of your skin over time. It features collagen, peptides, hyaluronic acid, vitamin C, licorice root, which all help reduce discoloration, lines and wrinkles. It also contains their Drops of Light Technology concentrate and diamond powder to help give you a lit from within glow.

The Swatch:

4 New & Exciting Product Launches from It Cosmetics!

4 New & Exciting Product Launches from It Cosmetics!

On the makeup side of their new launches is the new Superhero Liner ($32 / 0.55 ml). It’s an innovative, waterproof, liquid-gel liner pen that creates precise, flawless lines with a single stroke. Whether you want a thin, thick or cat-eye lined look, the liner will come to your rescue with its unique IT Cosmetics Heavenly Skin brush hair tip that won’t fray and delivers a precise and effortless application process. It’s infused with ingredients that enhance your lashes which include peptides, collagen, biotin, keratin, and kaolin clay, as well as their Elastic Stretch No-Skip Technology and triple black pigment complex. It helps you create an extremely saturated, super black flawless lines that won’t budge or smudge.

The Superhero Liner has the perfect side kick with the Superhero Elastic Stretch Volumizing Mascara ($32 / 9 g). This mascara is like skincare for your lashes and features the Elastic Stretch Technology which stretches the look of your lashes, making them look wider and longer and wraps each individual lash in a volume boosting, lengthening and highly conditioning coat of support and colour for the strongest, thickest most defined lash look. The mascara contains lash lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides along with an extremely black pigment and lash-changing power brush that coats every lash from root to tip and, like a true super hero, doesn’t leave a single innocent lash behind.

The Swatches:

4 New & Exciting Product Launches from It Cosmetics!

My Glittery Thoughts:

As you probably expect, I’m in love with the Secret Sauce moisturizer and Miracle Water. The Miracle Water is extremely effective at cleansing my face and removing all of my makeup without drying out or irritating my skin. It also leaves my skin looking a little more even and brighter, which is why I like using it before I put on my makeup as well. The moisturizer is very hydrating and is amazing at giving my skin the hydration it needs and sucks up the second I put it on. I actually prefer it a bit more than the Confidence in a Cream moisturizer because I feel like it offers more hydration and my skin looks a bit better with Secret Sauce on it. I think it’s a great moisturizer, although very much on the pricey side, for dry skin because of how well it hydrates and plumps up your skin. My skin looks better when I pair both products together, looks less dull and uneven, and in an all around healthier looking condition.

When I first tried the Superhero mascara, I was not a fan. It can go on really thick if you’re not careful and don’t slowly build it up. But I tried to give it a fair shot and use it a bit more which is when I started liking it a bit more. It does help thicken and volumize your lashes and has a bit of a tendency to flake a little throughout the day. But overall I like how it builds my lashes up and makes them look long and more defined. The Superhero liner is stunning and so very easy to work with and apply. You can make lines that are thin or thick and it dries down pretty quickly and has a bit of a shine to its finish. You can get a lot of colour and lines out of one stroke without having to shake up the pen again, which I really like. The colour goes on smooth and is very buildable so you can leave it looking like a softer black or very dark. Unfortunately it’s not waterproof, so if you’re someone who often gets emotional (due to pregnancy hormones like me) or likes being outside in the heat, any sweat or water will break down the liner and you will be left with something that is not so pretty to look at. So I prefer to use it when I’m not gonna be in any humidity (and I’m feeling pretty good in general) so it stays in tact.

What do you think of the new product launches from IT Cosmetics? Have you tried any of these out?! Share your thoughts below!

 

 

 

 

 

Disclosure: These products were provided for editorial consideration, however these are my honest opinions.

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